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Salesforce CRT-550 exam consists of 60 multiple-choice questions that must be completed within 105 minutes. CRT-550 exam is designed to evaluate the candidate's knowledge of Salesforce Marketing Cloud, including its features, functionality, and best practices. CRT-550 exam also assesses the candidate's ability to create and implement marketing strategies using Salesforce Marketing Cloud tools. CRT-550 exam covers different topics, including data management, email marketing, mobile messaging, advertising, and automation.

Earning a Salesforce Certified Marketing Cloud Consultant certification can significantly boost your career prospects. Preparing for your Salesforce Certified Marketing Cloud Consultant Exam certification is highly valued by employers and can help you stand out in a competitive job market. It also demonstrates your commitment to continuous learning and professional development. So, if you want to become a certified marketing cloud consultant and take your career to the next level, the Salesforce CRT-550 Exam is an excellent opportunity to do so. With the right preparation, you can pass the exam and earn this prestigious certification.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q123-Q128):

NEW QUESTION # 123
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Mobile Studio
B. Advertising Studio
C. Google Analytics 360
D. Einstein Engagement Scoring

Answer: D

NEW QUESTION # 124
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys in each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Configuration Manager
B. Change Sets
C. Ant Migration Tool
D. Deployment Manager

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Deployment Manager.
* Deployment Manager is a tool in Salesforce Marketing Cloud that helps move assets (like Automations, Data Extensions, Journeys) between Business Units or accounts.
* It provides packaging and deployment functionality similar to Change Sets in Salesforce Core.
* It simplifies the transfer of assets, speeding up the development-to-production process.
# Why others are wrong:
* A: Configuration Manager is used for viewing and managing configuration settings, not for deploying assets.
* B: Change Sets are a Salesforce CRM feature - not available in Marketing Cloud.
* D: Ant Migration Tool is for Salesforce CRM metadata, not Marketing Cloud.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Deployment Manager Overview:
"Deployment Manager in Marketing Cloud is used to package and deploy assets between accounts and business units. It simplifies migration for assets like Automations, Journeys, and Data Extensions." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_deployment_manager_overview.htm)
-

NEW QUESTION # 125
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Email
B. CRM ID
C. Mobile Device ID
D. Loyalty Program Number

Answer: A,B

Explanation:
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM. Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5

NEW QUESTION # 126
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
B. Use Automation Studio and Salesforce sends with campaign as an audience.
C. Use Automation Studio to prepare personalization data and initiate journey.
D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer: C

Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.
com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_jb_journey_builder_audience.htm&type=5

NEW QUESTION # 127
A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

A. _BusinessUnitUnsubscribes
B. _Unsubscribe
C. _Subscribers
D. _Complaint

Answer: A,C

Explanation:
To synchronize subscriber data and unsubscribe statuses across all child business units in an Enterprise 2.0 Marketing Cloud account to an external CRM, the appropriate data views to query are _Subscribers and
_BusinessUnitUnsubscribes.
* _Subscribers Data View: This data view contains information about all subscribers in the Marketing Cloud account, including their Subscriber Key, Email Address, Status (e.g., Active, Unsubscribed, Bounced, Held), and other attributes. It is essential for identifying subscribers and their current status across the enterprise account.
* Why it's needed: The question specifies finding subscribers in the Marketing Cloud account, which requires querying the _Subscribers data view to retrieve subscriber details.
* _BusinessUnitUnsubscribes Data View: This data view tracks unsubscribe events at the business unit level, including the Subscriber Key, Business Unit ID, Event Date, and other details for each unsubscribe event. It is critical for capturing unsubscribe data across child business units in an Enterprise 2.0 account, as it provides a consolidated view of unsubscribe activities specific to each business unit.
* Why it's needed: The question emphasizes capturing unsubscribe data for child business units, which _BusinessUnitUnsubscribes uniquely provides.
Why the other options are incorrect:
* A. _Complaint: This data view tracks email complaints (e.g., when a subscriber marks an email as spam). While related to subscriber behavior, it does not capture general unsubscribe events or subscriber status, making it irrelevant for this use case.
* B. _Unsubscribe: This data view records unsubscribe events but is limited to the context of the parent business unit and does not provide business unit-specific unsubscribe data for child business units. In an Enterprise 2.0 account, _BusinessUnitUnsubscribes is required for cross-business unit tracking.
Exact Extract from Salesforce Documentation:
* _Subscribers Data View: "The _Subscribers data view returns information about the subscribers in a Marketing Cloud account, including SubscriberKey, EmailAddress, Status, and DateJoined."(Source:
Salesforce Help - Data View: Subscribers)
* _BusinessUnitUnsubscribes Data View: "This data view contains a record for each unsubscribe event at the business unit level. It's used in Enterprise 2.0 accounts to track unsubscribe activity across multiple business units."(Source: Salesforce Help - Data View: BusinessUnitUnsubscribes)

NEW QUESTION # 128
......

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